WHAT IS TEXAS IMMERSIVE?
Texas Immersive combines audience, storytelling and emerging technology by having students work in teams to turn real-world problems into authentic, memorable, relevant experiences. Texas Immersive is the formal curriculum for the Imagine Lab, learn more about the program here.
FUTURE EXPERIENCE MAKERS
Texas Immersive (TXI) is an interdisciplinary specialization consisting of 3 core classes for University of Texas at Austin students to study, explore and develop a variety of experiences, blending physical and digital interactions that connect the audience to the five senses. These experiences can range from themed attractions to museums, retail, pop-up branded spots, and location-based and offer students an understanding of the convergence of disciplines in audience engagement, storytelling, emerging technologies and the hard skills of innovation.
TXI students are, above all, CURIOUS.
They're willing to take risks and are team-oriented, adventure-seekers. These explorers thrive to break down barriers and take charge, and are prone to tinker with new ideas and products and see the world and say, “Hey, I can make this place better."
Does this spark your interest?