"See Yourself in Austin"

The final TXI class works collectively as an experience design team, spending a full semester working with a real-world client.


Our first real-world client was UT Admissions. Our task was to reimagine the UT prospective student experience. The campus visit is one of the most impactful experiences for our prospective students and their families. A meaningful visit experience helps prospective students and their families imagine their lives on the Forty Acres and sets the stage for their long-term success.


The experience proposed tells the story of what it is like to be a longhorn and live on campus, immersed in the UT Austin academic experience, long-lasting traditions, and history. Close to 70k people visit the campus every year, consisting largely of prospective students and their family and friends.

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Texas Immersive

Stan Richards School of Advertising and Public Relations

Moody College of Communication

The University of Texas at Austin

300 West Dean Keaton

Austin, TX 78712

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