TXI Founder Erin Reilly

"Stay Curious!" 

Erin Reilly is the inaugural Director of Innovation and Entrepreneurship for Moody College and Founding Director of Texas Immersive. Erin is an entrepreneur, educator, and strategist with 20 years of experience inventing new approaches, products, services, and experiences about storytelling, engagement, and learning through emergent technology. Erin is Board Past President of NAMLE (National Association for Media Literacy Education) and is ex-officio of the Executive Committee of the Academy of Television Arts & Sciences Interactive Media Peer Group, as well as advisory boards, such as Disney Junior and PBS Emmy-award winning Sci Girls and Hero Elementary. As an educator, Erin currently is a Professor of Practice where she teaches courses on the future of media and entertainment, builds university-wide initiatives, such as the XR Alliance, and fosters relationships with other academic institutions and industry partners.

Erin was a founding member of the University of Southern California’s Annenberg Innovation Lab holding the positions of Managing Creative Director and Research Fellow. Before that, she was Research Director for Project New Media Literacies at MIT and also has conducted classes as a Visiting Lecturer at MIT’s Comparative Media Studies and Harvard University’s Project Zero Summer Institute. She is a graduate of Emerson College and has her Master of Fine Arts degree from Maine Media Workshops + College.


Jeongmin Ham

Graduate Assistant

"Always believe in yourself. Do this and no matter where you are, you will have nothing to fear." -- Hayao Miyazaki

Jeongmin Ham is a Master's student in Advertising. Jeongmin is currently working on her thesis about Avatars in video games and aims to go further into the research of virtual reality. She is the teaching assistant for Erin Reilly's courses: Audience Development & Engagement and Experimental Storytelling. Starting with a background in social media, Jeongmin learned about the immersive field and virtual/augmented reality after moving to Austin, Texas and taking part in events such as Social Media Week Austin (#SMWATX) and SXSW.

Jesse Easdon

Graduate Assistant

"Know the story first then chose the kickass tech to tell it with."

Jesse Easdon has been designing experiences all over the world for over 10 years. His main focus started in lighting and sound for theatre in high school but ended up getting his undergraduate degree in electrical areospace engineering. Since then he has tried to combine his love of engineering and entertainment. For the last three years, Jesse has been researching XR (extended reality) and its impact on engagement and storytelling at the University of Texas in Austin. Recently Jesse has consulted leading tech companies and lectured around the world on XR and audience engagement for live events.

Josh Ramirez

Lab Manager/Emerging Tech Evangelist

"I am here to discover what’s next. Not just new — but next. What is here now may be the first step for what comes tomorrow, and seeing that the next step is my goal in helping others achieve their dreams."

Josh Ramirez is a Radio-Television-Film undergraduate with an appetite for Lo-Fi Hip Hop and a love for the virtual. As lab manager, Josh builds the imagine Lab Demo Library and helps students get familiar with emerging technology to build the next big thing here at UT. In addition, Josh facilitates the monthly imagine Meetups. Be sure to stop by the lab and he can show you around the world of immersive!

Jasmine Peralez

Marketing Coordinator 

"When we hit our lowest point, we are open to the greatest change." -- Avatar Aang (The Legend of Korra)

Jasmine Peralez is a recent Moody graduate from Leander, TX, and in the midst of launching a career in social marketing! Somewhere in her college years, Erin Reilly helped Jasmine discover that her tendencies to fangirl over movies, theme parks, and more could be spun into a career in immersive entertainment. Ever since then, she has been happily chasing the dream. When she is not curating a relationship between brands and their audiences, you'll catch her trying to cook, obsessing over a tv show/movie/anime, dancing, and probably planning a trip to Disneyland.

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Moody College of Communication

The University of Texas at Austin

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