Understand and identify an audience’s intention, expectation, interaction, and relationship with space whether its physical, digital, or a combination. First course in the sequence, students gain a deeper understanding of emerging technologies to better understand their use in activating audiences and engaging brands in new ways.

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Below are Sample Projects undertaken by students in this course.

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• Conduct qualitative research to develop audience profiles and develop engagement strategies. 

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• Experiment with varied products/applications to develop Case Studies for the technologies potential use with a specific audience and space. 

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• Design an Experience for a particular space to leverage audience participation, agency, personalization, and digital currency.

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• Examples include...

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Spring 2020