Understand and identify an audience’s intention, expectation, interaction, and relationship with space whether its physical, digital, or a combination. First course in the sequence, students gain a deeper understanding of emerging technologies to better understand their use in activating audiences and engaging brands in new ways.
Below are Sample Projects undertaken by students in this course.
Conduct qualitative research to develop audience profiles and develop engagement strategies.
Experiment with varied products/applications to develop Case Studies for the technologies' potential use with a specific audience and space.
Design an Experience for a particular space to leverage audience participation, agency, personalization, and digital currency.