AUDIENCE ENGAGEMENT

 

 

Below are Sample Projects undertaken by students in this course.

  • Conduct qualitative research to develop audience profiles and develop engagement strategies. 

  • Experiment with varied products/applications to develop Case Studies for the technologies potential use with a specific audience and space. 

  • Design an Experience for a particular space to leverage audience participation, agency, personalization, and digital currency.

  • Examples include...

Spring 2020

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  • LinkedIn
  • Spotify

Texas Immersive

Stan Richards School of Advertising and Public Relations

Moody College of Communication

The University of Texas at Austin

300 West Dean Keaton

Austin, TX 78712

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