AUDIENCE ENGAGEMENT

TEXAS

 IMMERSIVE

TEXAS IMMERSIVE

Texas Immersive sequence of courses combines audience, storytelling, and emerging technology by having students work in teams to turn real-world problems into authentic, memorable, relevant experiences. These courses are the formal curriculum of the Texas Immersive Institute, learn more about the program here

REQUIRED COURSES AND RESOURCES

Audience Development & Engagement

Understand an audience's intentions, expectations, and interactions within different environments to create new ways to activate an audience's wants, needs, emotions, and motivations.

Experimental Storytelling

Understand the expansion of mythology and archetypes, explore a variety of emerging technologies that afford new ways of telling stories and apply them to world-building scenarios that offer customer personalization, interaction, 

and reward.

Immersive  Experience

The final course that brings it all together by working with a real-world client. Gain an understanding of language of development and awareness of the affordances of each medium to use them effectively in designing and developing immersive experiences. 

IMMERSIVE HACK LAB

Explore how emerging and mobile technologies are central to the way we engage in participatory practices of creating, communicating, collaborating, and circulating stories. This is a "think & do" course offering you an opportunity to learn together through experimenting (a.k.a. hacking) and sharing knowledge via special interest groups (SIGs).

VISIT THE IMAGINARIUM

The Imaginarium is our central makers' hub for Texas Immersive Institute. Open to all, join us at CMA 6.154 for events, demo new tech,

and meet new friends!

JOIN OUR DISCORD

We use discord to connect with each other, feel free to join our server to stay up to date!