AUDIENCE ENGAGEMENT

TEXAS

IMMERSIVE

TEXAS IMMERSIVE

Texas Immersive combines audience, storytelling, and emerging technology by having students work in teams to turn real-world problems into authentic, memorable, relevant experiences. Texas Immersive is the formal curriculum for the Imagine Lab, learn more about the program here

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REQUIRED COURSES AND RESOURCES

Audience Development & Engagement

Understand an audience's intentions, expectations, and interactions within different environments to create new ways to activate an audience's wants, needs, emotions, and motivations.

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Experimental Storytelling

Understand the expansion of mythology and archetypes, explore a variety of emerging technologies that afford new ways of telling stories and apply them to world-building scenarios that offer customer personalization, interaction,

Immersive Experience

The final course that brings it all together by working with a real-world client. Gain an understanding of language of development and awareness of the affordances of each medium to use them effectively in designing and developing immersive experiences.

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IMMERSIVE HACK LAB

Explore how emerging and mobile technologies are central to the way we engage in participatory practices of creating, communicating, collaborating, and circulating stories. This is a "think & do" course offering you an opportunity to learn together through experimenting (a.k.a. hacking) and sharing knowledge via special interest groups (SIGs).

VISIT THE IMAGINE LAB

The Imagine Lab is a Think and Do hub for Imagine Moody. You can check out the latest immersive technology and collaborate with students and faculty.

Schedule a visit at the Imagine Lab

Check out our Demo Library

JOIN OUR DISCORD

We use discord to connect with each other, feel free to join our server to stay up to date!

INTERESTED?

FIND OUT MORE

For more information on the program and application please visit the official Texas Immersive site at the University of Texas at Austin website.

texasimmersive@austin.utexas.edu